Fanjue Liu 刘璠珏

My research focuses on how intelligent technology reshapes human cognitive patterns and social interaction paradigms across three key dimensions: (1) human-machine communication, where I investigate how intelligent technologies are constructed and perceived as digital interlocutors, and how they mutually shape users’ cognitive and emotional responses; (2) The transformative role of virtual influencers, focusing on the psychological mechanisms that drive their persuasive power and the boundary conditions that enhance their effectiveness in digital marketing; (3) Public understanding of AI, where I investigates how people make sense of AI technologies and how these perceptions influence their policy attitudes and civic engagement.

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As a quantitative researcher, I primarily utilize experimental methods and surveys complemented by computational approaches. My research has been published in peer-reviewed journals, including Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Technological Forecasting and Social Change, Journal of Information Technology & Politics, New Media & Society, etc.