PUBLISHED WORK
PUBLICATIONS
The Rise and Impact of Virtual Influencers
Liu, F. (2026). Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations. Journal of Retailing and Consumer Services, 89, 104593. 【Link】
Liu, F. (2026). As if human or as if machine? Examining dimensional trade-offs of machine heuristics in human-virtual influencer collaborations. Journal of Research in Interactive Marketing, 1-19. 【Link】
Liu, F. & Wang, R. (2025). Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison. Journal of Business Research, 186, 115024.【Link】
Liu, F. & Lee, Y. H. (2024). Virtually authentic: Examining the match-up hypothesis between human vs. virtual influencers and product types. Journal of Product & Brand Management, 33(2), 287-299.【Link】
You, L., & Liu, F*. (2024). From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. Technological Forecasting and Social Change, 207, 123650.【Link】
Liu, F. & Lee, Y. H. (2024). Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception. Journal of Retailing and Consumer Services, 77, 103685.【Link】
Liu, F., & Lee, Y. H. (2022). Unveiling behind-the-scenes human interventions and examining consumers’ source orientation in virtual influencer endorsements. In Proceedings of ACM International Conference on Interactive Media Experiences (pp. 175-192).【Link】
HCI and HMC
Xu, K., Chen, X., Liu, F., & Huang, L. (2024). What did you hear and what did you see? Understanding the transparency of facial recognition and speech recognition systems during human-robot interaction. New Media & Society, 0(0).【Link】
Liu, F. (2023). Hanging out with my pandemic pal: Contextualizing motivations of anthropomorphizing voice assistants during Covid-19. Journal of Promotion Management, 29(5), 676-704.【Link】
Xu, K., Liu, F., Chen, X., & Lombard, M. (2023). The Media are Social Actors paradigm and beyond: Theory, evidence, and future research. In S. Nah (Ed.), Research Handbook on AI and Communication. Edward Elgar.【Link】
Xu, K., Chan-Olmsted, S., & Liu, F. (2022). Smart speakers require smart management: Two routes from user gratifications to privacy settings. International Journal of Communication, 16, 192-214.【Link】
Chen, M., Liu, F., & Lee, Y. H. (2022). My tutor is an AI: The effects of involvement and tutor type on perceived quality, perceived credibility, and use intention. In H. Degen & S. Ntoa (Eds.), Artificial Intelligence in HCI. HCII 2022, Lecture Notes in Computer Science (Vol. 13336). Springer, Cham.【Link】
Makady, H., & Liu, F. (2022). The status of human-machine communication research: A decade of publication trends across top-ranking journals. In M. Kurosu (Ed.), Human-Computer Interaction. Theoretical Approaches and Design Methods. HCII 2022, Lecture Notes in Computer Science (Vol. 13302). Springer, Cham.【Link】
Xu, K., Liu, F., Mou, Y., Wu, Y., Zeng, J., & Schäfer, M. S. (2020). Using machine learning to learn machines: A cross-cultural study of users’ responses to machine-generated artworks. Journal of Broadcasting & Electronic Media, 64(4), 566-591.【Link】
Public Understanding of AI
Liu, F., Chen, M., & Nah, S. (2026). Who writes the news matters: The role of social trust in shaping credibility across AI, human, and human-AI collaboration. Online Information Review, 1-19.【Link】
Nah, S. Liu, F., & Shao, C. (2026). Expanding Integrated Storytelling Networks: The Role of AI Newsbots and Mobile Apps in Civic Engagement. Journal of Information Technology & Politics, 1-18.【Link】
Liu, F., Nah, S., LaPlaca, L., & DeFelice, C. (2025). Socially Constructed Ethics in AI Acceptance: A Longitudinal Study on AI Ethics as the Mechanism Bridging Social Persuasion and Technology Acceptance. International Journal of Human–Computer Interaction, 1–18. 【Link】
Chen, M., Koratsky, I., Liu, F., & Nah, S. (In press). Generative AI in the news: The impact of framing on public attitude and Engagement. In Proceedings of the HCI International 2025 Conference.【Link】
Liu, F., Makady, H., Nah, S. & McNealy, J. (2023). When citizens support AI policies: The moderating roles of AI efficacy on AI news, discussion, and literacy. Journal of Information Technology & Politics, 21(4), 493-509.【Link】
Nah, S., Liu, F., Shao, C., Romanova, E., & Nam, G. (2024). When trust in AI mediates: AI news use, public discussion, and civic participation. International Journal of Public Opinion Research, 36(2), edae019.【Link】